2022 Social Media Marketing Calendar

It's 2022 & it's important to get on top of your social media marketing NOW! By preparing all your content for the year now will free up lots of space for executing your promotional activity later in the year.


Here are your top dates to keep in mind for every month of 2022!


January 2022

1st New Years Day & National Hangover Day

2nd National Personal Trainer Awareness Day

4th World Braille Day

8th Bubble Bath Day

13th National Sticker Day

13th National Clean off your Desk Day

15th National Hat Day

21st Get to know your Customer Day

31st Grammy Awards


🔥 Hot Tip 🔥

Finding it hard to incorporate your relevant important dates into your brand voice? Make it into an interactive story instead! Try creating a 'this or that' in celebration of the day, or offer a sale associated with the relevant product(s)!


🔥 EXTRA HOT TIP! 🔥

Keep your eyes peeled for GIF reactions from the Grammy Awards to use as memes for your account!


February 2022

1st Chinese New Year (Year of the Tiger)

5th World Nutella Day

13th Galentine's Day

13th New York Fashion Week

14th Valentine's Day

14th Mardi Gras Starts (ends March 3rd)

15th Singles Awareness Day

17th Random Acts of Kindness Day

20th Love Your Pet Day

25th Milan Fashion Week


March 2022

1st Women's History Month

3rd World Book Day

3rd World Wildlife Day

4th Employee Appreciation Day (First Friday of March)

4th National Unplugging Day (First Friday of March)

8th International Women's Day

11th Registered Dietitian / Nutritionist Day

27th Earth Hour Day

28th World Endometriosis Day

31st Transgender Day of Visibility


🔥 Hot Tip 🔥

Make a dedicated post to your employees on the 4th of March & re-purpose it across platforms! ie. Share it as a carousel post or a reel, create slides for your story with similar information & create an eDM surrounding your much-loved employees!

Each can have slightly different information so they don't become repetitive.


April 2022

1st National Rosacea Awareness Month

1st April Fool's Day

2nd National Handmade Day (First Saturday of April)

2nd World Autism Awareness Day

7th World Heath Day

10th National Siblings Day

11th National Pet Day

16th National Stress Awareness Day

16th National Wear your PJs to Work Day

26th Lesbian Visibility Day


May 2022

1st Skin Cancer Awareness Month

4th Starwar's Day (May the 4th be with you)

8th Mother's Day

9th Women's Health Week

13th World Cocktail Day

17th Day Against Homophobia & Transphobia

27th Sunscreen Day

30th National Creativity Day

31st National Smile Day


🔥 Hot Tip 🔥

Use National Creativity Day to showcase something that you've been working on in your spare time or a creative hobby that brings you joy! If you're not a fan of showing your face or yourself on your brand - you can simply do this on your story as a social media take-over for the day.

National Smile Day works perfectly for any toothpaste or oral hygiene brands!


June 2022

1st Pride Month

2nd Leave the Office Early Day

5th World Environment Day

8th Best Friend's Day

13th International Day of Yoga

13th World Wellness Day

21st Get to Know your Customer Day

23rd National Hydration Day

25th Take your Dog to Work Day

26th Beautician's Day

27th National Sunglasses Day

29th National Camera Day

30th Social Media Day


July 2022

1st Plastic Free July (Zero Waste Month)

1st End of Financial Year Sales (Promotion for the whole month)

7th World Chocolate Day

14th International Non-Binary People's Day

15th National Clean Beauty Day

16th Drag Day (For Drag Queens)

17th World Emoji Day

30th International Day of Friendship


🔥 Hot Tip 🔥

Start your End of Financial Year (EOFY) Sales early & gradually increase the discount towards the end of the month to rotate through dead stock. This will maximise your profits throughout the sale period!

Find that your brand doesn't entirely correlate to the suggested dates this month? Promote the brands you love who do sell these kinds of products! #sharethelove


August 2022

1st National Psoriasis Awareness Month

1st National Wellness Month

4th All About Makeup Day

8th International Cat Day

9th Book Lovers Day

13th International Left Handers Day

15th Relaxation Day

17th National Non-Profit Day

19th World Photography Day

26th Wear it Purple Day (Final Friday of August)

31st World Blogging Day


September 2022

1st Liptember (Women's Mental Health month)

1st National Skincare Awareness Month

4th Father's Day (Australian)

6th Read a Book Day

8th International Literacy Day (Great for Copywriters)

8th R U OK? Day

16th Bisexual Awareness Week (16th - 22nd)

23rd Celebrate Bisexuality Day

29th National Women's Health & Fitness Day

29th International Podcast Day


🔥 Hot Tip 🔥

Start prepping for the Christmas period NOW! Start ordering stock, making products, letting your clients know that the time is NOW to book for all their Christmas campaigns. Trust me - you don't want to be doing this last minute!


October 2022

1st LGBTQIA History Month

1st Breast Cancer Awareness Month

1st World Vegetarian Day

1st International Coffee Day

2nd World Smile Day

8th International Lesbian Day

10th World Mental Health Day

11th International Girls' Day

17th Gender fluid Visibility Week (17th - 24th)

25th World Pasta Day

26th Intersex Awareness Day

30th World Checklist Day

31st Halloween


November 2022

1st Movember (Men's Mental Health Month)

1st World Vegan Day

1st Trans Awareness Month

13th World Kindness Day

13th Trans Awareness Week (13th - 19th)

14h World Diabetes Day

16th National Entrepreneur's Day

25th Black Friday

28th Cyber Monday


🔥 Hot Tip 🔥

Start preparing for Black Friday & Cyber Monday ASAP! If you can start teasing sales at the end of October / Start of November - this will be most ideal to maximise sales!

Ramp yourself up for the Christmas period & go hard on selling!


December 2022

1st World AIDS Day

3rd Person with Disabilities Day

4th National Cookie Day

5th Volunteer Day

10th Human Rights Day

15th International Tea Day

24th Christmas Eve

25th Christmas Day

26th Boxing Day Sales (26th - 31st)

31st New Years Eve


🔥 Hot Tip 🔥

Automate as much as you can this month. Schedule your eDM's, Facebook Ads, and social media posts to free up time for last minute client work, and last minute sales from customers!


Found this helpful? We've also got a FREE PDF download of our important dates for you to print as a reminder!